THE CUTTING EDGE is published monthly (12 times a year) for members of the diecutting and diemaking industry, including commercial diecutting and diemaking shops, and allied suppliers. Technical articles and columns about developments in the industry keep readers aware of current trends. The magazine provides feature “how to” articles, surveys and Association news columns.

2012 ADVERTISING RATES AND POLICIES

2012 advertising rates and policies w/ insertion order form (PDF)

Four Color Rates

Color rates for standard display units. Rates are based on the total number of units used within a twelve-month contract period. Multiple page advertisements count as a unit for each page, and each fractional advertisement counts as a unit.
  IADD Member Rates Non-Member Rates
Frequency 1x 6x 12x 1x 6x 12x
1 Page ¹ $ 998 $ 899 $ 798 $ 1297 $ 1157 $ 1038
1/2 Page 598 539 480 778 693 621
1/4 Page 400 361 319 520 463 417
1/8 Page banner 200 179 159 259 231 207
1 Page - Back Cover ¹ 1297 1168 1038 1686 1505 1349
1 Page - Inside Front Cover ¹ 1247 1122 998 1621 1445 1297
1 Page - Inside Back Cover ¹ 1196 1077 959 1555 1387 1245
1 Page insert ² 1117 1006 895 1453 1296 1162

¹ All full page ads may have an eighth inch bleed on all four sides.
² Inserts must be furnished completely ready and may be black and white or color at same rate.

Commission and Terms

Terms: Net 10 days from date of invoice with credit approval. Rates are non-commissionable.

Subscription

The Cutting Edge is mailed 12 times per year to paid subscribers and free to members of the IADD and selected industry members. Circulation: 1,500+

General

  1. Acceptance of copy is subject to publisher’s approval. Advertising is accepted with the understanding that the advertiser or his/her agency agrees to indemnify the publisher against any expenses or claims resulting from the unauthorized use of any name, photograph, copyrighted material or patented article in said advertiser’s advertisement.

  2. Right to refuse: The publisher reserves the right to refuse any advertisement that in his/her opinion is unethical, makes extravagant claims, misrepresents, is unfair or harmful to other advertisers, violates postal or U.S. currency regulations or is unsatisfactory to him/her personally.

  3. Email instructions: Electronic files should be emailed to: advertising @iadd.org. Ad Sales Office: Phone 1-815-455-7519; Fax 1-815-455-7510.

  4. Rate adjustments: If within the contract year more or fewer units are used than contracted, the rate will be adjusted to reflect the actual number of units used.

  5. Rate policy: Orders are accepted subject to change in rates from publisher. Contracts may be cancelled at the time the new rates become effective without incurring a short-rate adjustment. F. Changes of copy: Not guaranteed after scheduled closing dates. Cancellations cannot be accepted after scheduled closing dates.

MECHANICAL SPECIFICATIONS

Size Width x Depth
1 Page 7-1/2 x 10
1 Page Bleed 8-3/4 x 11-1/4
1/2 Page 7-1/2 x 5
1/2 Page Vertical 3-5/8 x 10
1/2 Page Island 4-1/2 x 6-3/4
1/4 Page 3-5/8 x 5
1/4 Page Horizontal 4-1/2 x 3-1/4
1/8 Page Banner 7-1/2 x 1-1/8

ARTWORK

Advertising art for The Cutting Edge must be provided digitally.

Digital File Submissions: The preferred method of submitting advertising art electronically is digital-ready PDF files.

A digital-ready file means the PDF must be at least version 1.4, with a resolution of 2400 dpi in a CMYK color format. Please use automatic (JPEG) compression with bicubic downsampling of anything above 1800 ppi to 1200 ppi. If you submit a RGB file, the pdf will have to be opened and converted to CMYK, which may cause color changes.

Please embed all fonts with no subsets of fonts. If there is black text, please make sure it is 100%K (black) with no cyan, magenta, or yellow.

If there are bleeds on your printed piece (cover ads only), the PDF must have the bleed included in the size. Bleed is any print that goes off the edge of the page. A minimun of .125" bleed past the page trim size is needed. For example, on an 8.5" x 11" with bleeds, the pdf would be 8.75" x 11.25".

All graphic files should have a resolution of 240 to 350dpi. Web or screen graphics have a resolution of 72dpi and are not suitable for high quality printing. Fourcolor graphics should be CMYK format. Mono color graphics should be grayscale.

Files may be sent by email to advertising@iadd.org. If the file is too large to email (over 2Mb), it may be uploaded using the following link:

http://uploads.iadd.org

The password to upload files is "definitive" (without quotes, all lower case).

If you are unable to provide art in a digital-ready PDF, we can usually convert other formats (Adobe Illustrator, EPS, Quark, etc). The IADD also offers its members complementary design services for small projects or copy changes.

PUBLICATION SCHEDULE

Issue Order
Closing 		Material
Closing 		Publication
Date
January Nov 15 Nov 20 Jan 15
February Dec 15 Dec 20 Feb 15
March Jan 15 Jan 20 Mar 15
April Feb15 Feb 20 Apr 15
May Mar 15 Mar 20 May 15
June Apr 15 Apr 20 Jun 15
July May 15 May 20 Jul 15
August Jun 15 Jun 20 Aug 15
September Jul 15 Jun 20 Sep 15
October Aug 15 Aug 20 Oct 15
November Sep 15 Sep 20 Nov 15
December Oct 15 Oct 20 Dec 15


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