Sales & Marketing Committee

Purpose

Develop integrated sales and marketing strategies and promotional campaigns for IADD membership, meetings and products.

Projects

• Develop a sales force to implement sales and marketing plans to promote IADD's products and services with the goals of increasing dues and nondues revenues, attendance at meetings and use of the TechTeam™
• Work with Membership Committee to create sales and marketing plans to increase global association membership and retention
• Identify target audiences and develop key association messages to provide consistent branding of products and services throughout the world
• Assist in development of marketing and promotional pieces like brochures, flyers, video spots, etc.